The Next Big Thing: Enterprise Artificial Intelligence

Integrating artificial intelligence across the enterprise provides businesses with the ability to optimize their operations more strategically, aligning function-specific goals with wider company objectives.

Levi Strauss & Co. was among the first consumer goods companies to adopt the term “Super Agent” as part of its agentic orchestration efforts. What seemed like hyperbole at the time is now simply the truth of what’s to come: AI agents working cohesively as one, rather than in siloed functions.

Newell Brands is already making progress toward its near-term goals: implementing unified agentic processes across digital and retail touchpoints; enhancing analytics and insight generation to accelerate decision-making; and supporting customer engagement across the consumer journey.

Read on for a look at how enterprise-level AI implementations, with function-specific use cases, will shape modern business strategies and eliminate manual strain across consumer goods businesses.