Startup of the Week: Stravito

Website: https://www.stravito.com/

Stravito was born from a simple belief: organisations shouldn’t have to rediscover what they already know.

Large organisations invest millions in generating business, consumer, and market intelligence, yet when critical decisions need to be made, that knowledge is often buried in static reports, scattered across teams, or difficult to find quickly enough to be useful. This risks missed opportunities, misallocated budgets, and marketing decisions made without the best available insights.

My co-founder, Sarah Lee, and I experienced this firsthand while working at a previous fast-growing scale-up where valuable insights were difficult to access when they were needed. We founded Stravito in 2017 to solve that problem.

At Stravito, we believe enterprise AI is only as valuable as the confidence people have in its outputs.

What makes us unique is the ability to bring market, consumer, and business intelligence together in one place, so organisations can make informed decisions and stay ahead using data they trust.

We have just shared Stravito’s Glass Box AI principles to promote transparent and explainable AI. Where traditional “black-box” AI hides its reasoning behind a confident, authoritative voice, Stravito’s principles centre around transparency through traceable evidence, visible logic, and explicit uncertainty. Today the traceability is live: answers are grounded in the customer’s own research, every claim links to a specific passage, and it’s governed at enterprise grade.

The result is AI that organisations can use not just to move faster, but to make decisions they can confidently stand behind.

Is There A Market For Stravito?

The question enterprises used to ask was, “What can AI do?” Today, they’re asking, “Can we trust its output?”

That shift is creating a clear market for Stravito. Organisations need to make decisions faster while also being able to defend them to stakeholders. Generic AI tools, built on internet data with little source transparency, weren’t designed for that. Enterprise AI that is governed, traceable, and grounded in trusted intelligence is.

The market reflects that demand. According to ESOMAR, the global insights industry surpassed $150 billion in 2024 and is expected to pass $160 billion this year, fuelled by growing demand for AI that makes organisational knowledge accessible and trustworthy, so it can power growth and reduce risk. Stravito is purpose-built for that need, with over 100 global enterprises using us today.

For more information, visit www.stravito.com or find us on LinkedIn here: www.linkedin.com/company/stravito.