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Most Startups Get Go-to

Technology August 31, 2026 11:01 AM
Most Startups Get Go-to

Most Startups Get Go-to-Market Backwards by Starting With Marketing

Most startups treat go-to-market as a marketing budget, but the real system runs through the product first, distribution loops second, and sales last. Dropbox's referral program and Figma's collaboration loop show what it looks like when the order is right.

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