DAZN Launches AI-Powered Agentic Trading

DAZN Media+ is entering the next evolution of media trading, introducing an AI-powered Sales Agent designed to make it faster and easier for advertisers and agencies to discover, evaluate and transact premium video inventory.

The agentic solution will enable advertisers, agencies and technology partners with buyer agents to connect directly with DAZN Media+ inventory through global and local industry standards. The agentic solution will be built agnostically, providing partners with direct access to its catalogue, pricing and data.

The Sales Agent streamlines the transaction process across the media buying journey, from discovering live inventory and refining proposals to confirming buys and querying live campaign performance. Buyer agents can access available formats, dayparts, audiences and pricing, while structured exchanges enable proposals to be refined without lengthy email negotiations.

Nev Hasan, Chief Sales Officer, DAZN Media+, said: “The way media is bought is evolving, and we want to make sure DAZN Media+ remains easy to discover, easy to access and easy to transact with as our clients’ technology and workflows develop.

“This is not about replacing the relationships and expertise that sit behind great media buying. It is about harnessing AI to give buyers and our sales teams better, faster access to the information they need, streamlining buying workflows and creating a more seamless way to transact. In doing so, it frees up more time for the work no tool can replicate – building relationships, developing strategy and solving client business challenges together.”

For media buyers, the solution is designed to optimise and simplify working with DAZN Media+, from faster discovery of relevant premium inventory and access to timely, structured information, to supporting more efficient planning, buying and reporting with less manual administration.

The AI-powered endpoint will go live in 2027, giving advertisers and agencies a new way to access and transact premium video inventory while keeping human expertise and relationships at the centre of media buying.

Visit https://www.dazn.com/en-AU