Trump’s attempt to rename AI is looking awfully artificial

President Donald Trump has a knack for turning words against his enemies. His first successful presidential run was built on monikers like “Little Marco” and “Crooked Hillary”; he changed “fake news” from a phrase describing scammy media outlets to a derogatory term for the press at large. Over the past few weeks, he’s clearly decided he can work the same magic to promote artificial intelligence — branding a technology he wants to accelerate “super”, while turning “artificial” into his latest go-to pejorative and declaring resisters “THE ENEMY.” Some of the biggest names in AI are going along with him. But he’s picked a tough linguistic battle, and it may not pan out the way he hopes.