Startup Founders Need a New Sales Playbook
Startup Founders Need a New Sales Playbook
by Dave Rubinstein and Vincent Onyemah
Starting a technology company in today’s world is fundamentally different from doing so a decade ago. Innovation cycles have accelerated and go-to-market execution has become more complex. Buyers are flooded with competing solutions, and founders face a level of skepticism and noise that traditional sales methodologies were not designed to address.
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