‘Flying cars can wait’: Founder says India needs more startups solving everyday problems

India’s startup ecosystem should focus more on affordable, everyday innovations that improve the lives of millions rather than prioritising futuristic technologies such as flying cars, founder Shubham Bansal argued in a post on X that has sparked a discussion online.

Bansal called for greater attention to consumer-focused businesses, including direct-to-consumer (D2C) brands, arguing that these ventures can play a crucial role in generating employment and improving living standards across the country.

According to him, building a strong consumer industry could set off a positive cycle of economic growth. He cautioned that attempting to leapfrog directly into advanced technologies without strengthening the consumer economy could be a risky strategy.

This includes strengthening the consumer industry first (DTC brands, for e.g). Because the consumer industry employs more people than any other industry. The upward spiral starts from there. Leapfrogging might be a risky move. 1-2% of founders pursuing flying cars is fine. But as a startup ecosystem, we need more founders solving problems for the masses and upgrading their lifestyles, rather than solving for elites. — Shubham Bansal (@BakarBansal) October 18, 2026

Bansal clarified that he was not opposed to ambitious technological projects, suggesting that a small share of founders pursuing ideas such as flying cars was reasonable. However, he argued that the broader startup ecosystem should prioritise solving problems faced by ordinary people over developing products primarily meant for affluent consumers.

‘Boring categories’ can create repeat customers

Bansal’s post drew responses from users who agreed that businesses addressing everyday needs can create significant value.

One user highlighted the potential of seemingly unglamorous business categories, citing their experience of building Plus Gold. The user argued that customers did not necessarily need an entirely new way to own gold but could benefit from avoiding the 10-15% making charges associated with jewellery purchases.

The example illustrated how a relatively simple intervention in an established consumer market could address a recurring expense and create a repeat customer base.

Users call for policies to support mass-market innovation

Another user agreed with Bansal’s broader argument but pointed out that businesses targeting mass-market consumers may face challenges when customers have limited spending power.

The user suggested that profits alone might not always provide sufficient incentives to develop products for these segments, particularly in the initial stages. They called for policies that encourage entrepreneurs to build businesses addressing the needs of a wider population.

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