Samsung Teams With Glance to Put Agentic Commerce On TV

Samsung Teams With Glance to Put Agentic Commerce On TV

Artificial intelligence (AI) shopping agent Glance is bringing agentic commerce technology to millions of Samsung smart TVs.

The integration, announced Tuesday (June 23), will see Glance’s artificial intelligence (AI) platform run on Samsung’s Tizen OS, letting people shop from their living rooms.

“Samsung has always believed the television is more than just an entertainment device–it’s the centerpiece of the home,” Maya Harris, Samsung vice president of business development and strategic partnerships, said in a news release. “Glance’s agentic shopping experience brings that belief to life, meeting consumers in moments of inspiration with personalization and intelligence that only this screen can deliver.”

According to the release, the Glance platform allows for “two-way, interactive shopping” on the TV, letting viewers create personalized shopping feeds and browse fashion, accessories and lifestyle products with no need for a smartphone or a secondary device.

By working with Samsung, the release added, Glance gets access to a distribution network few commerce platforms could reach on their own. The collaboration is now live on all 2020 and later Samsung TV models in the U.S., where consumers can find the Glance app on their “For You” and “Apps” tabs on Samsung televisions.

“The TV has always been the largest screen in the home — the place where culture, content, and aspiration converge,” said Naveen Tewari, CEO and founder at Glance and its parent InMobi. “For years, the industry talked about intelligent shopping: commerce that understands context, anticipates intent, and meets consumers in the moment they’re already in. With Samsung, that’s no longer a roadmap item. It’s live, at scale, on millions of screens.”

The partnership comes at a moment when consumers are turning to AI for help with shopping, but aren’t yet ready to cede total control to the technology.

That’s according to new research from PYMNTS Intelligence’s May 2026 Consumer AI Benchmark, which shows that while consumers are embracing AI-powered commerce tools, most remain hesitant to give up final decision-making authority in higher-stakes scenarios.

Tasks centered around discovery, comparison shopping and information gathering are all seen as natural fits for AI, the research shows. However, tasks that involve payments, financial commitments and irreversible decisions called for more demand for human oversight.

“The findings suggest that the next phase of AI adoption will depend less on the sophistication of the technology itself and more on whether businesses can calibrate the balance between automation and human control,” the report added.