From Virat Kohli to Shah Rukh Khan: How India’s biggest stars are building business portfolios beyond their core careers

From Virat Kohli to Shah Rukh Khan: How India’s biggest stars are building business portfolios beyond their core careers

India’s top celebrities are steadily expanding into business ownership and startup investing, building portfolios across fashion, fitness, tech and D2C, with ventures ranging from One8 and HRX to SuperYou and KKR.

India’s leading celebrities are steadily building business portfolios alongside their primary careers, with investments across consumer brands, startups, content companies and sports franchises. These ventures now span sectors such as fashion, food, mobility, wellness, technology, entertainment and sports.

Virat Kohli: Brands, startups and sports ventures

Virat Kohli’s business portfolio combines owned consumer brands with startup investments.

He continues to be India’s most valuable celebrity brand at 231.1 million dollars, according to Kroll’s 2025 rankings. His net worth is estimated at over Rs 1,050 crore in 2026.

Kohli owns One8, which has expanded from sportswear into hospitality, and WROGN, a fashion label. He has invested in startups such as Rage Coffee, Blue Tribe and Digit Insurance, and holds a stake in football club FC Goa.

His portfolio includes over ten companies across consumer goods, gaming and fintech, with Digit Insurance emerging as a key milestone after its IPO in 2024.

Shah Rukh Khan: Content, sports and premium brand investments

Shah Rukh Khan’s business interests are spread across entertainment, sports and consumer brands. His net worth was estimated at Rs 12,490 crore in 2025, according to the Hurun India Rich List, while separate brand valuation reports put his celebrity value above 250 million dollars.

At the centre of his portfolio is Red Chillies Entertainment, a company he co-founded in 2002 with Gauri Khan. It functions as a production house and a visual effects studio, with Red Chillies VFX handling projects across Indian and international content.

His sports investments are led by the Knight Riders Group, which includes Kolkata Knight Riders in the IPL along with teams in global T20 leagues. These assets generate revenue through media rights, sponsorships and merchandising.

Shah Rukh Khan also holds stakes in KidZania India, an edutainment business, and has entered consumer businesses through ventures like D’YAVOL Spirits, a premium lifestyle brand.

Deepika Padukone: A diversified startup portfolio through Ka Enterprises

Deepika Padukone’s investments are led through her firm Ka Enterprises, alongside her skincare brand 82°E.

Her portfolio includes Epigamia, BluSmart, Furlenco, Purplle, Supertails and Bellatrix Aerospace, spanning sectors such as food, mobility, furniture rental, beauty, pet care and space-tech.

She has also backed companies such as Atomberg Technologies, Blue Tokai Coffee, Mokobara, Nua and PlayShifu, expanding across appliances, coffee, travel, hygiene and education.

These investments include participation in funding rounds such as BluSmart’s, Epigamia’s Series C round and Bellatrix Aerospace’s early funding.

Hrithik Roshan: Fitness brand, production business and real estate

Hrithik Roshan’s business activities include consumer brands, production and real estate investments. His fitness brand HRX, launched in 2013, has crossed Rs 1,000 crore in scale and expanded into apparel, fitness content and partnerships with digital platforms.

According to Financial Express, HRX has been valued at approximately Rs 7,300 crore, reflecting its scale in India’s activewear segment.

He is also involved in FilmKraft Productions, while his investments in residential and commercial real estate contribute to an overall net worth of around Rs 3,100 crore.

Ranveer Singh: Co-founding brands and investing in D2C startups

Ranveer Singh’s business interests include both co-founded ventures and investments.

He co-founded SuperYou, a protein-focused snacking brand launched in 2024, which reported annual recurring revenue of around Rs 150 crore within its first year. The company raised Rs 63 crore in a Series B funding round led by V3 Ventures and Rainmatter.

He is also associated with Bold Care, a men’s wellness brand that has crossed Rs 100 crore in annual revenue.

His investments include companies such as boAt and SUGAR Cosmetics, along with startups like Epigamia and Bellatrix Aerospace in partnership with Deepika Padukone.

Alia Bhatt: Consumer brands, content and selective investments

Alia Bhatt’s business portfolio includes owned ventures and investments in consumer-focused startups. Her children’s clothing brand Ed-a-Mamma, launched in 2020, focuses on sustainable fashion and has scaled through a strategic retail partnership while she continues to hold a stake.

She also founded Eternal Sunshine Productions, her content company, which produces films and series.

Her investments include stakes in Nykaa, where she invested around Rs 4.95 crore, along with companies such as Phool, StyleCracker and SuperBottoms across beauty, wellness and fashion-tech.

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