From Coldplay to Bryan Adams: Concerts Driving India’s Travel Plans

Demand for international music events among Indian travelers is not only leading to outbound travel, but is also boosting the domestic music tourism industry.

When Canadian singer Bryan Adams’ Mumbai show was announced in August, it sold out within 24 hours. Two weeks later, over 80% tickets in most venues were sold – a total of 75,000 tickets for the six-city tour in December.

This is the sixth time Adams is visiting India and his popularity is growing. Social media platforms are filled with comments from fans from other cities who are planning to travel to Mumbai or Gurgaon to see the 'Summer of '69' singer. They're coming from all over, be it Ranchi or internal parts of Uttar Pradesh.

Artists like Coldplay, Jonas Brothers and Sting have all played in India. Coldplay is also returning next year.

For Coldplay's Mumbai shows in January, Indian online travel agency Ixigo has witnessed a 350% increase in flight bookings. Hotel prices near the DY Patil Stadium for the dates of the concert have surged, Skift previously reported.

Indian singer Diljit Dosanjh has created as much buzz as Coldpla

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