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Dozens of ways to enjoy the Super Bowl LX festivities ahead of the game

Lifestyle June 03, 2026 11:02 AM
Dozens of ways to enjoy the Super Bowl LX festivities ahead of the game

Super Bowl LX arrives in the Bay Area with a whirlwind of events that kick off Feb. 2. Even if you can’t spring for a seat at the Feb. 8 game at Levi’s Stadium (currently starting at $7,795 on Ticketmaster), you can still join in on the fun.

The slew of Super Bowl-adjacent events are scheduled for the week leading up to the game: Some are very much meant for sports fans, centered on the NFL, featuring coaches, players, memorabilia and football history. Others appeal to folks who can’t name a single current player, from block parties to big-name concerts and celebrity-hosted parties. A handful of events are free, while others can cost anywhere from $40 to thousands of dollars.

RELATED: Super Bowl Concert Guide: 14 cool shows to see before the big game

Here’s what’s on the schedule, no matter whether you are excited to go or want to know where to avoid the traffic.

Super Bowl Opening Night, San Jose

Fans can celebrate the arrival of the champion AFC and NFC teams, with the players and coaches making their only public appearances before the big game. The event is free, but seats are available on a first-come, first served basis and you must register on the NFL OnePass at attend.

Details: Doors open at 4 p.m., first session at 4:30 p.m., second session at 6 p.m., San Jose Convention Center, 150 W. San Carlos St., San Jose. Free with registration; sfbayareasuperbowl.com

The Big Game Opening Night Drone Show, San Jose

Following the opening night celebration, fans can take to the streets to enjoy a drone show.

Details: Discovery Meadow, 180 Woz Way, San Jose. Free; sj26.sanjose.org/the-big-game

Super Bowl Experience, San Francisco

This football festival lets fans meet current NFL players and legends for autographs, shop for exclusive NFL gear, play interactive games, participate in NFL FLAG clinics, take photos with the Vince Lombardi Trophy, run in a 40-yard dash against virtual NFL players and peruse a display of all 59 Super Bowl rings.

Details: 3-10 p.m. Feb.3-Feb. 6, 10 a.m.-10 p.m. Feb. 7, Moscone Center, 747 Howard St., San Francisco. Timed-entry tickets run $40-$140; sfbayareasuperbowl.com

BAHC Live! San Francisco Fan Zone, San Francisco

This is the outdoor component of the Super Bowl Experience, which vaguely promises “a dynamic, multi-day celebration of sports, culture and innovation,” featuring “cutting-edge technology,” “world-class cuisine” and live performances.

Details: 3-10 p.m. Feb.3-Feb. 6, 10 a.m.-10 p.m. Feb. 7, Yerba Buena Gardens, 747 Howard St., San Francisco. Entry included with tickets to the Super Bowl Experience; sfbayareasuperbowl.com

Pro Bowl Games 2026, San Francisco

The top players from the AFC and NFC will compete in an ESPN-televised flag football game inside Moscone Center. The 49ers selected for the NFC roster are Christian McCaffrey, Kyle Juszczyk, Trey McBride, Tristan Wirfs, Trent Williams, Luke Gifford and Jon Weeks.

Details: Coverage starts at 3:30 p.m., kickoff at 5 p.m., Moscone Center, 747 Howard St., San Francisco. Tickets sales to be announced; sfbayareasuperbowl.com

RELATED: Welcome to Santa Clara! Your one-stop guide to Super Bowl LX

NFL Culture Hub at the Pearl, San Francisco

This mysterious, first-ever series is billed as “an exclusive, immersive destination and refined gathering place where the worlds of sport, art, music, fashion, and community converge,” including a “a curated lineup of thought-provoking conversations, live performances, art installations, and bespoke brand collaborations.” Sports Business Journal reports that it will be similar to “the NFL House, a private hospitality space for league and team sponsors,” but some events will be open to the public.

Details: Feb. 4-7, The Pearl, 601 19th St., San Francisco. Events and tickets to be announced; sfbayareasuperbowl.com

This two-day celebration features a live podcast with Fitz & Whit’s Ryan Fitzpatrick and Andrew Whitworth as well as food trucks, live art, shopping, prizes and games.

Details: Starts at noon Feb. 4 and 5, Hapa’s Brewing Company, 59 Barack Obama Blvd. Free; register at eventbrite.com

7th annual Sports Power Brunch, San Francisco

Hosted by Elle Duncan and Monica McNutt, the event will honor the Most Powerful Women in Sports, including Emmy-winning host and broadcaster Maria Taylor, NFL senior vice president Marissa Solis , Las Vegas Aces head coach Becky Hammon, Athletes Unlimited Softball League commissioner Kim Ng, 49ers chief people officer Harpreet Basran  and Golden State Warriors senior vice president Amanda Chin. The program will also feature two panels that “will explore the evolving roles and rising economic impact of women in sports.”

Details: 8:45 a.m.-1 p.m., Four Seasons Hotel San Francisco, 757 Market St., San Francisco. Sold out; sportspowerbrunch.com

Chinatown Lunar New Year Block Party, San Francisco

Put on by the team behind BeChinatown Night Market, this Lunar New Year street festival will involve vendors offering culinary delights from San Francisco’s esteemed Asian restaurant scene as well as games, surprise guests and live performances that celebrate tradition and contemporary AAPI culture.

Details: 5-9 p.m. Feb. 4, Chinatown, Grant Avenue, San Francisco. sfbayareasuperbowl.com

Super Row Weekend & Big Game Tailgate, San Jose

The four-day Santana Row celebration offers “exclusive restaurant menus, themed cocktails, live DJs and a massive outdoor Big Game Tailgate Party” on Sunday. Sip & Stroll lets guests grab to-go drinks as they peruse Santana Row shopping district. Sunday’s tailgate event promises games and interactive experiences for attendees.

Details: 11 a.m.-9 p.m. Feb. 5-Feb. 8, Santana Row, 377 Santana Row, San Jose. Free; santanarow.com/event/super-row-weekend-big-game-tailgate

At this fan and collectors festival, you’ll have a chance to “meet and greet professional athletes, witness a live card-breaking event, and explore an incredible marketplace with 144 collectible-card vendors offering rare cards, high-end memorabilia.”

Details: Noon-8 p.m. Feb. 5-6, 10 a.m.-8 p.m. Feb. 7, San Jose Civic, 135 W. San Carlos St., San Jose. Tickets $50; endzoneexperience.com

The primetime NFL awards show will honor “standout performances and achievements from the 2025 season,” and include live performances and special guest.

Details: Coverage starts at 6 p.m. Feb. 5, Palace of Fine Arts, 3601 Lyon St., San Francisco. Tickets are by invitation only; sfbayareasuperbowl.com

The Art of Whiskey, San Francisco

At this tasting festival, guests can engage with master distillers and expert blenders, as they sample a curated lineup of up to 100 rare and award-winning spirits from around the globe. Red Cat Jazz Preservation Society Inc. will perform live jazz while guests can take a class on cigar and whiskey pairings, enjoy a cigar lounge and nosh on gourmet bites.

Details: 7-11 p.m., Foreign Lens Independent Cinema, 460 Ninth St., San Francisco. Tickets $165-$265; eventbrite.com

Prime Time: Flavors of the Bay, San Francisco

This six-course dinner by La Mar Cocina Peruana and Michelin-starred Selby’s will highlight delicacies including Petrossian Royal Daurenki caviar, black truffles, king crab and Snake River Farms ribeye. Guests will also enjoy rare pours from California wineries including Kosta Browne, Dominus, Far Niente and Roederer Estate, as well as a private top-shelf whiskey bar. At the welcome reception, there will be a live oyster shucking by Hog Island Oyster Co., a sparkling wine station by Roederer and a Sazerac-hosted cocktail bar, while local artist Jeff Straw blends live saxophone with electronic DJ music.

Details: 6-11 p.m., La Mar Cocina Peruana, Pier 1 1/2 The Embarcadero N., San Francisco. The price is $699; lamarcebicheria.com/news/prime-time-flavors-of-the-bay

Concerts and nightlife events include:

This free, three-day block party promises live entertainment, a local marketplace with food, drinks and wares, tech displays, a fun zone for kids and a 100-yard artificial turf.

Details: 4-10 p.m. Feb. 6, noon-10 p.m. Feb. 7, noon-7 p.m. Feb. 8, San Pedro Square Market, 87 N. San Pedro St., San Jose. Free; sanjose.org/events/san-pedro-superfest

BAHC Super Bowl LX Innovation Summit, San Francisco

This invitation-only leadership summit bills itself as “a groundbreaking, first-of-its-kind gathering at the intersection of sports, technology, civic leadership and global storytelling,” bringing together “500 hand-selected leaders from across tech, sports, venture capital, private equity and culture.”

Details: Feb. 6, SFMOMA, 151 Third St., San Francisco. The event is invitation-only; sfbayareasuperbowl.com

The Big Game Drone Show, San Jose

Fans can enjoy a drone show over the SoFA District.

Super Bowl Breakfast, San Francisco

At this NFL-sanctioned event, Super Bowl-winning head coach Tony Dungy will present the Athletes in Action Bart Starr Award to one player “for outstanding character and leadership on and off the field.” Three-time 49ers Super Bowl champion Brent Jones serving as emcee. Others appearing will include 49ers General Manager John Lynch; Andrew Luck, football general manager at Stanford University; and Condoleezza Rice, director of Stanford University’s Hoover Institution.

Details: Marriott Marquis, 700 Mission St., San Francisco. Tickets start at $250; superbowlbreakfast.com

The 39th Annual Leigh Steinberg Super Bowl Party, San Francisco

Sports agent, philanthropist and author Leigh Steinberg throws his annual invitation-only Super Bowl party in San Francisco. This year, the event celebrates the power of resilience “of the brain, the body, and the spirit,” delving into “treatments, solutions, and pathways” for athletes who experience TBI, CTE or physical injury. The 13th annual Brain Health Summit is at 12:30 p.m., followed by the Health Innovation Panel at 1:30 p.m. The Steinberg DeNicola Humanitarian Awards will be given at 4 p.m.

Details: 12:30-6 p.m., Storek, 155 19th St., San Francisco. Invitation-only; leighsteinbergsuperbowlparty.com/2026-event

Taste of the NFL, San Francisco

A fundraiser for GENYOUth, a nonprofit fighting student hunger, this culinary extravaganza features top chefs and culinary stars including hosts Andrew Zimmern, Carla Hall, Lasheeda Perry, Mark Bucher, Cat Cora, Tyler Florence, Sayat Ozyilmaz and Laura Ozyilmaz. Thirty NFL icons will also make appearances.

Details: 4-7 p.m. Feb. 7, The Hibernia, 1 Jones St., San Francisco. Tickets $2,102; ticketmaster.com

See our critic Jim Harrington’s Super Bowl concert guide for more details on live music that week.

The Players Tailgate, Santa Clara

This swanky, foodie-oriented tailgate party boasts “an extraordinary roster of acclaimed chefs, restaurateurs, and culinary innovators who will deliver an unforgettable dining experience for guests and NFL athletes alike.” Among those culinary stars are Aaron May, “Chopped” judge Aarón Sánchez, Marc Murphy, Kelsey Murphy, “Top Chef” winner Tristen Epps and Shota Nakajima. DJ Irie will spin tunes at the as-yet-undisclosed location that’s said to be a 15-minute walk to Levi’s Stadium.

Details: Starts at 11 a.m. Feb. 8 at location near Levi’s Stadium in Santa Clara. Tickets $1,065 for an adult and $550 for a minor aged 15 and under; bullseyeeventgroup.com/super-bowl-60-in-santa-clara/2026-players-tailgate-santa-clara

Guy Fieri’s Flavortown Tailgate, Daly City

Santa Rosa resident and culinary celebrity Guy Fieri is hosting a massive tailgate party at Daly City’s Cow Palace in the afternoon before the big game. While listening to performances from country musician Tucker Wetmore and DJ duo Loud Luxury, 10,000 guests who scored free tickets can sample wares from grocery-store brands like Velveeta, Sabra hummus, Hellman’s mayonnaise and Budweiser. Guaranteed-entry tickets start at $49 and comes with bites from two of Fieri’s food concepts, Chicken Guy & Flavortown Cheeseburger Burrito. If you spring for a VIP ticket starting at $200, you’ll have an opportunity to try more elevated cuisine from the Bay Area restaurants like Waterbar, Slanted Door, China Live and El Castillito. An $85 shuttle pass lets you park at Cow Palace, which will run you another $20-$40, and hitch a ride to the Super Bowl and back. It’s still way cheaper than parking close to the stadium.

Details: 11:30 a.m.-3:30 p.m. Feb. 8, Cow Palace, 2600 Geneva Ave., Daly City. Entry is free with registration, guaranteed entry starts at $49, and VIP tickets run $200-$1,000; guysflavortowntailgate.com

The Hilton Santa Clara which is a two-minute walk to Levi’s stadium, is hosting a free-entry tailgate party with DJ music. Food will be available for purchase at food trucks, and cocktails, beer, wine and non-alcoholic beverages will be available for purchase at outside bars. The party keeps going through the game, and two hours after it ends. Interested guests can contact the hotel about rates for Private VIP TailG8 Space.

Details: 1-11 p.m. Feb. 8, Hilton Santa Clara, 4949 Great America Parkway, Santa Clara. Free, but if you’re not staying at the hotel, you cannot park in the hotel parking lot; eventbrite.com

BAHC Live! Oakland Fan Zone & Super Bowl Watch Party, Oakland

The free official Bay Area Super Bowl Watch Party takes place at Henry J. Kaiser Center for the Arts near Lake Merritt in Oakland. An outdoor Fan Zone festival features live music and special guest appearances as well as food and beverages available for purchase from East Bay vendors. The game will be broadcast live on a large-scale screen inside. Both events are free with registration, but early registration is necessary to get a seat inside the Kaiser Center.

Details: Starts at 11 a.m. Feb. 8, Henry J. Kaiser Center for the Arts, 10 10th St., Oakland. Free; register at eventbrite.com

The Big Game Watch Party, San Jose

The three-day San Pedro Superfest event will turn into a free Super Bowl Watch Party on Sunday, while still offering live entertainment, local vendors selling food and drinks, tech showcases and a kids’ fun zone as well as a 100-yard artificial turf.

Details: Noon-7 p.m. Feb. 8, San Pedro Square Market, 87 N. San Pedro St., San Jose. Free; sanjose.org/events/big-game-watch-party

Post Game Party at Hayes Mansion, San Jose

Hayes Mansion, a historic estate in San Jose’s Edenvale neighborhood that’s now a Curio Collection by Hilton resort, is hosting a free all-day “post game” party. The event will be located at the hotel’s Black & Reds Speakeasy, which will offer games of pool as well as game-day treats and drinks for purchase. A complimentary luxury SUV will take partygoers to and from the light rail station, the easiest way to get to Levi’s Stadium. Space is limited on a first-come, first-served basis, and a raffle is available to those who RSVP.

Details: Starts at noon, Hayes Mansion, 200 Edenvale Ave., San Jose. Free; sj26.sanjose.org/the-big-game