Culture Amp cuts again, shedding 70 jobs

The new round of redundancies comes seven months after it shed 60 jobs in November last year alongside the launch of its AI product, the personalised coaching tool AI Coach.

Since then, key investor Blackbird cut Culture Amp’s valuation by 23.5%, and the business posted losses totalling A$91.5 million (US$60m) across the 2024 and 2025 financial years, including a $37m loss in FY25.

Revenue growth has also slowed in the last three years, down from 32% in FY23 to 19% in FY24, and then 10.8% in FY25.

In January, founder Didier Elzinger stepped down as CEO, a role he’d held since the scaleup was launched in 2009, replaced by Rawlinson. He now chairs the board.

The chief revenue officer also left of her own accord in May, after just 18 months in the role.

Capital Brief revealed the latest headcount reduction, with sources saying the cuts were focused on middle management.

The organisational changes across multiple teams were made “to align investment with our refreshed strategic priorities” Rawlinson said in a statement to Startup Daily.

“Culture Amp is making changes to its organisational structure and ways of working to accelerate execution and achievement of our ambitious goals,” the CEO said.

“As a result, we are reducing the size of the team by about 70 roles (or ~9%). All employees in impacted positions have been notified and will be supported through this transition.

“These are difficult but necessary decisions to deliver on our long term ambitions.”

In 2021, Culture Amp’s valuation peaked at $2 billion following a $135 million Series F.

In 2023, amid broader layoffs in the tech sector Culture Amp cut 9% of its team – 90 roles.