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Consumer Agents Signal New Phase for AI Growth

AI News September 19, 2026 01:30 AM
Consumer Agents Signal New Phase for AI Growth

AI is shifting from an experimental phase to implementation as enterprises move to integrate the technology into their business operations, according to Goldman Sachs Research. The advent of consumer AI agents has the potential to rapidly reshape online shopping behavior, digital advertising, and ecommerce. Rising concerns about the risks of AI are a major theme but are not expected to slow down the build-out of infrastructure, with demand for computing outpacing supply. Lower costs for AI tokens coupled with improved utility will be key to stoking mass adoption of the technology.