Cannes Lions 2026 Grand Prix Winners in Entertainment, Gaming, Music, Sport, Design, Digital Craft, Film Craft and Industry Craft

With day two of Cannes Lions 2026 done and dusted, here are the Grand Prix winner announcements for the categories of Entertainment Lions, Entertainment Lions for Gaming, Entertainment Lions for Music, Entertainment Lions for Sport, Design Lions, Digital Craft Lions, Film Craft Lions, and Industry Craft Lions.Notably, handcrafted work has succeeded across the board today, with creations from Apple TV, Coinbase and De’Longhi all rising to the top. Additionally, we have our first double Grand Prix winner of the festival, as adidas’ collaboration with Oasis has earned two prizes – on the same day, no less.See the full list of Tuesday’s Grand Prix winners below:

In a moment where AI and technological craze feels almost overwhelming, Apple TV and TBWA\Media Arts Lab Los Angeles decided to take things in a different direction for the streaming service’s 2025 rebrand. Embracing the purpose of the platform – to celebrate artistic craft – the two created a new intro and logo entirely out of glass, which then had colour reflected through it. A wholehearted tribute to the effort that goes into cinematic work, this handcrafted approach would stand out as distinctly refreshing – something the day’s jury also deeply appreciated.Jury president Greg Quinton, chief creative officer of Design Bridge and Partners shared, “The idea is so incredibly simple, using movement, light, colour and sound to evoke the feeling and the magic of cinema. The craft is exquisite. And importantly, what could have been made far quicker, far more easily using tech, was made by hand. [It was] human-made, gloriously. You can sense the love that has been poured into it. And most importantly, it just didn't need to be made this way.“It won in brand transformation, and that is because of the contrast between the before and the after, both in terms of the visual, but also in terms of how we felt as an audience. We feel emotionally better about the brand, and really for us, that is ultimately the power of design.”Read more about it here.

In 2025, Google announced ‘Genie 3’, a foundational map for exploring any world imaginable. Representing an entirely new medium for AI, the release sparked a great deal of conversation (much of which revolved around when the public could actually try it out). So, in 2026, Google made a prototype, ‘Project Genie’, available. A first-of-its-kind experience for many, this tool, featuring original UI, now allows users to create interactive worlds, be it from text prompts, photographic images, or a remixed gallery of over 20 premade worlds.Speaking on its selection, jury president and McCann’s global chief creative officer, Andres Ordonez, said, “I think since the beginning we were like, ‘I need this’. There was an obsession with the piece of what we can do as creatives, and what it's going to make us do in the future. It gave us what it's going to do for creativity – it's going to empower us to become better storytellers, and to create new worlds that don’t exist. ‘Project Genie’ is the co-pilot, we're the drivers of the idea, and the creativity to create new worlds. I think that's magical.”

When Oasis officially reunited in 2025, the world went nuts. New and old fans alike flocked toward opportunities to see the band, buy merch, and engage with the moment, which is precisely why adidas and Johannes Leonardo wanted to tap into the hype.The solution? Rather than announce a mere brand partnership, adidas made a music video featuring the brothers back together for the first time in 16 years, turning the brand with the three stripes into the band with the three stripes. Not only would this song go on to be the opening act across 41 Oasis shows, but the associated merch line would fly off the shelves at mach speed. At peak, one item sold every second, in the UK, stock entirely sold out, and across the board, sales records were broken. Talk about coming back with a bang!Speaking on the winner, jury president and BBDO’s global chief creative officer, Chris Beresford-Hill, said, “I think there's just these moments where it's the right brand – in this case, the right band – and when the marketers and the owners of the IP can get together and make it happen, it's just a beautiful kind of home run.”Adding that the jury pondered whether it could be argued that working with a band as big as Oasis in a moment as big as their reunion might be perceived as an easy win, he noted, “Big brands are just as challenging as your favourite smaller brand or agency. And I don't think any of us imagined the Gallagher brothers are particularly easy to work with!”​Read more about it here.

When you’re a category heavyweight within the gaming world, rip offs and parodies are inevitable. However, for Supercell’s ‘Clash Royale’, things had gotten a little extreme over the past few years. With competitors copying things from the name, to even gameplay mechanics and characters, something had to be done.For this reason, the brand, alongside DAVID New York, decided to take a stance, not with aggressive moves, but a display of respect for gamers. Cognisant that this demographic values time invested into their titles of choice, ‘Clash Royale’ took to rival subreddits, posting a video calling out the fakes, and featuring an offer too sweet to pass up. Switch over to the real deal? Keep all currency and levels gained in the process. Converting over 2.3 million players, and leading to 1.65 million new players, it’s a plan that worked flawlessly, and impressed a jury on the world’s biggest stage, to boot.Jury president and joint co-chief creative officer of M+C Saatchi Group, Lolly Thompson, praised this approach, saying, "The jury debated hard, but when we got there, we were unified. This year's Grand Prix did something radical — an amnesty. Instead of lengthy IP battles, it went after the millions playing knock-offs and said: 'we see you, come home, bring everything with you'. Progress, hours, accrued wealth, all transferable, no quibbling. Re-establishing the original as the most generous version of itself— a masterclass in value exchange. When you do something like that, the community takes over. You don’t need to shout. They do it for you."​Read more about it here.

Given its special status as a category that can award two Grand Prix – with one dedicated to music video – the first of two winners within Entertainment Lions for Music went to Rosalía’s Berghain, directed by Nicolas Mendez (of production company CANADA). Telling a story of heartbreak, this epic, cinematic film won over the jury room for its combination of stunning visuals, orchestral majesty, and emotional relevance.Explaining the pick, Matt Murphy, global chief creative officer of 72andSunny, said, “It absolutely floored me… It's a story of heartbreak, but yet there's just so much freedom. It’s classical, which is all the instrumentation, and also feels so modern. It's fantasy, but it's also rooted in reality. It's a reflection of now. It feels [like] the freedom to release, and the freedom to feel, but also the freedom to emerge as something greater than yourself.”​Read more about it here.

Indeed, adidas’ collaboration with Johannes Leonardo and Oasis has won a second Grand Prix inside a single day. This puts it in a rare and limited club of entries that have achieved this feat over the years.Commenting on its second Grand Prix this year, Matt Murphy explained, “Ultimately, if music is driving the storytelling, the artist benefits the brand as much as the brand benefits the artist. It has to be a symbiotic relationship. And ultimately, [in] the work we were looking for, the audience benefitted the most. It was really in service of the audience.”​Read more about it here.

Despite its history within the Peruvian soccer leagues, Deportivo Municipal suffered a major setback when it was relegated all the way down to the country’s third division. Primarily, the team lost all its sponsors – something no professional club should ever have to go through.Keenly aware, however, that fans of the team had not lost their passion, McCann Peru worked with the team to create a new platform enabling 1,000 small business owners to join on as sponsors, via micro donations. Redesigning the Deportivo Municipal jersey to feature each and every one of them, the benefits went both ways, with the assorted companies gaining benefits such as royalty-free access to the players, when promoting their respective business. Within three months, each of the slots was taken, and a total of $254,000 in funding was raised. Talk about quick impact!Reflecting on the campaign, Shannon Washington, jury president and chief creative officer and managing partner at 11 Ounces, said, “It didn't stop at the jersey, and it really highlighted a reality – one of the worst kept secrets in sport, which is how money is distributed.Praising the depth of the work, as well as the beauty of the shirt design, she added, “I would wear that. Like, it's a really cool-looking kit, right?”

In order to further its message of helping people break free from their daily routines, Coinbase and Isle of Any launched a retro video game-inspired film depicting someone escaping into the real world. What some first-time viewers at launch might not have realised, however, was that the spot was largely shot with practical sets and in-camera effects, directed by Oscar Hudson via MJZ.Set to the individualist anthem ‘I’ve Gotta Be Me’, this cinematic piece depicted the transition from an uncanny simulation to a realistic, human world. And, for the gathered jurors, this emphasis on craft was enough to make it a worthy category Grand Prix winner on the day.As Revolver executive producer and jury president Pip Smart put it, “I think it really just naturally rose to the top through the process of the judging. We just appreciated so many visionary choices throughout the work. The depth and the originality of the craft was really what we just couldn't deny. And so that was our choice. It really didn't take us very long, actually.”​Read more about it here.

There’s often a perception that coffee from a nice shop is going to be superior to what one can brew at home. Be it the atmosphere you drink it in, the quality of equipment available, or the premium price tag lending it a sense of increased value, for many, it's an expenditure that simply cannot be rivalled.For De’Longhi, however, this line of thinking is inaccurate. As a purveyor of premium at-home coffee, the brand, in partnership with LOLA decided to counter this point in simultaneously literal and artistic fashion. Working with miniature supervisor Simon Weisse (of ‘The Grand Budapest Hotel’ and ‘Asteroid City’ fame), the teams painstakingly turned coffee machines into handmade coffee shop miniatures, to prove that consumers could indeed enjoy shop-style coffee at home.Reflecting on the work, jury president and Artplan chief creative officer Rafael Gil said, “‘Tiny Coffee Shops’ reconnects us with something unique: the ability to feel like children again. Every detail was crafted with extraordinary care, turning tiny decisions into giant emotions. Throughout the judging process, this work consistently stood out. And in the final moments, when the lights of the tiny coffee shop turned on, something else lit up as well: our conviction that this was the perfect symbol of what craft can be. That is exactly the role of a Grand Prix: to be the symbol of a category today, and an inspiration for the industry tomorrow.”​Read more about it here.