BMW expands startup collaboration at NextRise, holds 205 meetings with startups

BMW Group Technology Office Korea took part in NextRise 2026, Asia's largest startup event, and explored opportunities for technology collaboration with domestic startups.

The company said on the 23rd that it had participated in NextRise, held at COEX in Seoul on the 18th and 19th, for the sixth consecutive year. At this year's event, it introduced BMW Group's innovation activities and key achievements in South Korea's startup ecosystem, while discussing potential partnerships with companies across a range of industries.

BMW's booth featured an interactive display based on the BMW Technology Trend Radar. It showcased future technology areas and directions that BMW Group is focusing on, along with examples of collaboration with global startups.

Tech Scout Managers with expertise in different technology fields were stationed at the site and held 205 meetings with domestic venture firms and startup representatives. BMW Group is supporting promising companies' growth and global expansion by identifying local innovation partners, conducting technology demonstrations, testing samples and carrying out proof-of-concept projects.

Meanwhile, NextRise is a leading domestic venture and startup event jointly hosted by KDB and KITA. This year's event drew more than 530 startups, over 170 large and mid-sized companies from South Korea and abroad, and more than 120 venture capital firms.

This article has been translated by GripLabs Mingo AI.