Wayra Invests in MITO AI to Boost Audiovisual Production with Artificial Intelligence

MITO AI is a startup founded by Spanish talent specializing in AI applied to professional audiovisual production. The company helps businesses, filmmakers, brands, and agencies create high-quality content more agilely and efficiently.

With this investment, Wayra joins a shareholder base that already includes leading investors such as Lightspeed Venture Partners, Everywhere Ventures, Sequoia Capital Scouts, A16Z Scouts, Kibo Ventures, and Kfund.

Among the projects developed by the company, the recent Movistar Plus campaign stands out. Created using generative AI, it was linked to the Spanish National Football Team and its participation in the World Cup.

Wayra, Telefónica’s corporate venture capital (CVC), has invested in MITO AI, a startup founded by Spanish talent with offices in San Francisco and Madrid, specializing in artificial intelligence for professional audiovisual creation and production. Its platform helps companies, filmmakers, brands, and agencies create high-quality content with greater agility, efficiency, scalability, and creative control.

With this investment, Wayra reinforces its commitment to technologies capable of transforming industries and redefining how companies operate. MITO AI operates in one of the segments with the greatest projection within generative AI, contributing to redefining how audiovisual content—from movies to commercials and music videos—is conceived, produced, and delivered.

Through this transaction, Wayra joins MITO AI's shareholders alongside international investors such as Lightspeed Venture Partners, Everywhere Ventures, Sequoia Scouts, A16Z Scouts, and LifeX, as well as Spanish funds like Kibo Ventures and Kfund.

MITO AI has developed a new generation of artificial intelligence tools applied to professional audiovisual creation. Its platform allows filmmakers, audiovisual production companies, brands, and creative teams to collaborate in real-time within a single workspace. MITO provides these professionals with an integrated management environment for production and audiovisual creation, from the initial briefing to the delivery of the final piece. Furthermore, the company has MITO Films, its own production studio, and MITO Tools, a SaaS platform designed to facilitate end-to-end AI content generation.

Among the projects developed by the company, the Movistar Plus campaign created with generative AI linked to the Spanish National Football Team and its participation in the World Cup stands out, along with other works for Movistar Plus, Telefónica Tech, as well as leading brands and organizations such as Zara, Repsol, and Dellafuente.

Wayra reaffirms its commitment to identifying and scaling startups capable of generating value for Telefónica, connecting the entrepreneurial ecosystem with real business needs and accelerating the adoption of innovative technologies. At the same time, the operation reinforces its support for Spanish technological talent and companies with the capacity to compete and grow internationally.

"At Wayra, we look for startups capable of anticipating new technological categories and, at the same time, generating real collaboration opportunities with Telefónica, aligned with the company's purpose of being the best gateway to digital technologies. MITO AI combines a very clear vision of the future of audiovisual production with artificial intelligence, a solid founding team, and an execution capability that has already been proven with major brands and units within the Group. For us, this investment represents precisely the type of innovation we want to drive: differential technology, applicable to the business, and with scaling potential."

— Paloma Castellano, Investment Director at Wayra.

"The support from Wayra and the opportunity to continue collaborating with Movistar Plus on some of the most demanding use cases in audiovisual production, advertising, and entertainment make this partnership a strategic step for MITO AI. It is a unique opportunity to build the future of audiovisual creation with artificial intelligence together."

— Iñaki Berenguer, Co-founder and CEO of MITO AI.

MITO, founded in 2026 and with offices in San Francisco and Madrid, is building the future of audiovisual creation, where humans direct and maintain creative control while AI agents execute and accelerate production. Its platform combines proprietary artificial intelligence models, intelligent agents, and collaborative creative tools to help studios, brands, and creators produce feature-length movies, series, campaigns, and other audiovisual content with unprecedented speed, control, and scale.

Wayra is Telefónica's CVC, which drives innovation by investing in startups in Artificial Intelligence, Connectivity, and Cybersecurity to transform the business in line with its purpose of being the best gateway to digital technologies. Additionally, it accompanies other organizations to elevate the impact of open innovation in Europe. Wayra has invested over €260 million in more than 1,200 startups, and currently has an active portfolio of over 520, of which more than 215 collaborate with Telefónica. It also promotes open initiatives through its platforms Alaian and Open Future.