Vilnius-based Holo raises €5 million to put marketing on autopilot for small businesses

Holo, a Vilnius-based AI platform that plans and runs marketing for small businesses, has raised €5 million in a Seed round to develop its marketing autopilot, reach more small businesses, and expand its Vilnius team.

The round was led by Market One Capital, with participation from Silicon Gardens, FirstPick, Leonis Capital, NGL, Tekton Ventures, and business angels.

“Great products usually come from people who’ve lived through the problem themselves. Content is basically free to produce now, but knowing what actually converts takes context and hands-on experience. Holo’s founders have both, and it’s what sets them apart. We already see it in their early traction and are glad to back them,” said Michał Mroczkowski, partner at Market One Capital.

Holo was founded in 2025 by Deividas Kovger, who leads product, and Aleksandras Urbanavicius, who leads growth. The founding team also includes Karolis Vaiginis, who leads design, and Arnas Puidokas, the CTO.

The company aims to automate marketing with its all-in-one platform. To get started, the business owner enters the company’s website. Holo learns what the business sells and how the brand looks and communicates, then uses that information, along with the owner’s goals, to suggest a marketing plan.

The company says the plan covers which channels to use, what to launch on each, and what to skip, giving the owner a starting point without having to write a brief for every activity.

The platform carries that plan through to execution. It creates ads, social media posts, emails and SEO content in the business’s own voice, and organises them in a calendar. Holo notes that owners can review the proposed work, request changes, or approve it for publication across connected channels. As owners become more comfortable, they can move selected tasks to autopilot and let Holo handle them without waiting for approval.

“Every business on Holo teaches the platform something about what works, from which email subject lines get opened to which ad formats get the most reach. An owner gets a plan built around their business, and that plan keeps changing based on what actually happened. This round lets us push that further, so more of the work can run on autopilot and the owner only steps in when they want to,” said Kovger, co-founder of Holo.

Holo uses third-party AI models, with its own technology built on top. The Lithuanian startup reported reaching $5 million in annual recurring revenue within 252 days, on less than €1 million raised before this round. More than 20,000 businesses across over 100 countries now pay for it.

“Most small business owners we talk to are great at what they do, and almost none of them started a business to do marketing. We think that within a few years a small business will be able to market the way the biggest brands do, with a real plan, constant testing and a clear decision every week about what to do next, and the owner won’t have to think about it any more than they think about how their bank processes payments. More than 20,000 businesses already pay for Holo, which tells us owners are ready for that, and this round is about getting them there faster,” says Urbanavicius, co-founder of Holo.