Ukrainian designers are building fashion businesses in London: startup costs and where the profit lies.

London Fashion Week takes place in London from September 17 to 21; this year’s program features the return of McQueen, the first Mulberry show in years, Burberry, and dozens of other brands. The British capital is becoming a platform for the Ukrainian fashion community: the UA in UK Fashion Show will be held on September 18–19 as part of London Fashion Week.

For Ukrainian designers, London is not just another sales market. It is a place where they can test their brand with an international audience, connect with buyers, stylists, media representatives, and influencers, and gradually expand their business beyond the Ukrainian market. LIGA.net ...shares the experience of three Ukrainian designers, demonstrating that the British market is accessible not only to companies with substantial capital.