Trax founder’s next venture has the NBA as its first customer

Business August 10, 2026 02:01 PM

After building and selling Trax following its rise to a $3 billion valuation, Joel Bar-El is applying the same computer-vision approach to basketball through his new startup Swish.

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Trax founder’s next venture has the NBA as its first customer

2 months ago

Trax founder’s next venture has the NBA as its first customer

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