SaaS firm MoEngage acquires AI startup Aampe in all

SaaS firm MoEngage acquires AI startup Aampe in all-cash deal

Customer engagement Software-as-a-Service (SaaS) firm MoEngage has acquired San Francisco-headquartered AI startup Aampe in an all-cash deal, bringing Aampe's AI decisioning technology into its platform as the company looks to strengthen its personalised marketing capabilities.

The structure includes all cash deal, though the company did not disclose the transaction size.

As part of the acquisition, Aampe founders Paul Meinshausen, Schaun Wheeler and Sami Abboud, along with about 20 employees, will join MoEngage to lead its agentic decisioning initiatives, the company said.

"Time is of the essence. Something that could have taken us six to nine months, we wanted right away," Raviteja Dodda, co-founder and chief executive officer of MoEngage, told Moneycontrol.

Founded in 2020, Aampe develops AI infrastructure that provisions dedicated software agents for individual users. These agents determine what messages should be sent, when they should be delivered, how often they should be sent and through which channels. The platform currently works with brands including Swiggy, Grab, Taxfix and ZenBusiness.

Dodda told Moneycontrol that generative AI has made content creation easier, shifting the challenge to determining which message should reach which customer.

"Generative AI has made it easier to create a lot more content. The problem statement has now moved to how brands can serve the right content to each customer," he said.

MoEngage had been building AI decisioning capabilities internally but opted for an acquisition to accelerate development.

The acquisition also allows MoEngage to serve customers outside its own ecosystem. According to Dodda, Aampe's platform works with multiple customer engagement stacks, enabling MoEngage to offer the technology to brands even if they use rival platforms.

North America contributes more than 35 percent of MoEngage's business and is approaching 40 percent, Dodda told Moneycontrol. The region has grown at 80-90 percent annually over the past three years.

"We are past $100 million in annual recurring revenue and have grown around 40-45 percent year-on-year in the last 12 months," he said.

Dodda told Moneycontrol that the acquisition would add incremental revenue and help MoEngage move closer to $150 million in ARR by the end of FY27.

"We are already profitable quarterly. FY27 will be a fully profitable year on an adjusted EBITDA basis, with mid-single-digit EBITDA margins," he said.

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