KERV.ai and LG Deliver Interactive CTV Experiences to ANZ

Video analysis, performance and monetisation company, KERV.ai, has announced a global expansion of its partnership with LG Ad Solutions, extending KERV.ai’s full suite of interactive and commerce-enabled Connected TV (CTV) advertising technology across LG’s streaming inventory in Canada, Europe, Australia and New Zealand.

Following the companies’ successful collaboration in the U.S., advertisers in these new markets will be able to activate more consistent, contextually relevant campaigns while delivering more engaging, outcomes-driven advertising experiences across LG Ad Solutions’ streaming inventory.

The expansion also advances KERV.ai’s broader interoperable ecosystem, connecting premium supply, AI-powered contextual intelligence, dynamic creative and commerce experiences across leading publishers and platforms.

“The future of premium video lies in an ecosystem where content, creativity and commerce work seamlessly together,” said Brad Quinn, SVP of Strategy & Growth at KERV.ai. “Our expanded partnership with LG Ad Solutions is an important step towards that vision, extending interactive and commerce-enabled advertising across premium streaming markets globally. Together, we’re helping brands and media owners deliver more engaging experiences that create value for viewers around the world.”

KERV.ai says consumers are increasingly responding to advertising that feels relevant to the content they’re watching. According to the company’s research with Growthing and Dynata, 43% of viewers say they would shop for products featured in content if they were directly related to what they were watching, and 48% say they would take action when the advertising was relevant to the content on screen.

“LG Ad Solutions operates with a global perspective, and extending our capabilities across international markets is central to how we continue evolving our business,” said Esther Maguire, Head of Product Marketing & Strategy at LG Ad Solutions. “Together with KERV.ai, we are bringing innovative, premium CTV experiences to more brands and viewers around the world, while creating solutions that reflect the needs and opportunities of each market.”