Google DeepMind strikes AI research deal with A24

Google’s AI division DeepMind has struck an artificial-intelligence research partnership with leading US independent film and studio A24.

Google is reportedly investing around $75m in A24 as part of the partnership, according to a Wall Street Journal report.

It is the first time YouTube owner Google has taken a stake in a studio.

The collaboration pairs leading AI research lab DeepMind with the studio behind box office hits such as Marty Supreme and Backrooms.

In a blog post, Deep Mind said the partnership would help artists develop new workflows and techniques and would span multiple projects, ensuring that “the tools of the future are shaped by the creators who use them.”

It said that A24 and Google DeepMind’s researchers would work “side-by-side to test, iterate and build” and to “expand what is possible in the future of entertainment.”

The deal comes as Hollywood increasingly embraces AI to help speed creative processes and reduce costs.

Earlier this month, US studio Lionsgate took an undisclosed equity stake in generative AI company Runway.

Netflix announced earlier this year that it was buying Ben Affleck’s company, InterPositive, which creates AI tools for filmmakers. Last year, Amazon’s MGM Studios launched an AI unit focused on developing tools for television and movie production.

“We believe the best way to develop tools that empower artists is to work directly with them,” Demis Hassabis, Google DeepMind Co-Founder and CEO, said. “By collaborating with filmmakers and industry leaders like A24 from the beginning, we can build new AI features to support artists in authentic, meaningful storytelling that helps enable their creative vision.”

BBC Sport has agreed a new deal with the All England Club to show Wimbledon until 2033.

UK pay-TV group Sky has agreed on terms to buy ITV’s broadcast and streaming unit, ITV’s Media & Entertainment, according to a Reuters report citing two people familiar with the matter.

The European Broadcasting Union (EBU) has named Swedish public broadcaster SVT as the winner of its Technology & Innovation Award 2026.

Digital platform cybersecurity firm Irdeto has named Canal+ executive Axel Gallant as CEO.

IBC has launched How Did You Get Here?, a study designed to better understand how people enter and build careers in media technology.