"ChatGPT, should I break up with my partner?": 28% of Gen Z users turn to AI with personal problems

Generation Z –generally defined as those born between 1997 and 2012 and also known as centennials or zoomers– uses artificial intelligence (AI) more actively than other generations. Its members are also more likely to turn to it not only as a practical tool, but also to discuss personal problems. These are among the findings of research conducted by Kaspersky's internal market research centre based on a survey of 7,200 respondents across 18 countries.

For many zoomers, AI has already become part of their daily routine. Almost half of Gen Z respondents (47%) use these tools every day or almost every day, the highest proportion among all the demographic groups surveyed.

Their main uses remain practical: searching for information (56%), studying (49%), generating ideas (47%) and working (39%). However, young people are also turning to AI to address much more personal matters.

The study found that 28% use it to discuss issues they would rather not share with other people. In addition, 27% of Gen Z respondents say they interact with AI as if it were a friend, a higher proportion than among other generations.

According to Kaspersky, the findings reflect a change in people's relationship with AI. The technology is evolving from a tool used to perform specific tasks into a resource for conversation, emotional support and companionship.

However, the cybersecurity company warns that these interactions can make AI feel like a private and supportive space, even though it remains a technological tool capable of providing inaccurate or inappropriate answers. This apparent closeness may also encourage users to disclose sensitive information more freely than they would through other online services.

Heavy use does not always mean safe use

Despite Gen Z's intensive use of AI and confidence in the technology, many young people continue to underestimate the associated risks. According to the study, only 42% consistently take protective measures when interacting with AI services. Another 52% do so only occasionally, while 6% admit to taking no precautions at all.

The recommended practices include avoiding the disclosure of confidential or sensitive information, such as identity documents, payment details, passwords and private conversations.

Users should also verify AI-generated answers against reliable sources, particularly when that information could affect important decisions. This is especially relevant in educational, financial, legal and medical matters, where an inaccurate response could have serious consequences.

Before using a platform, it is advisable to review its privacy policy to understand what data it collects and how that information may be processed, stored and retained. "The more personal the interaction becomes, the more important it is for users to remember that information entered into an AI service should automatically be treated as non-confidential", Kaspersky stresses.

Confidence must be accompanied by critical thinking

Vladislav Tushkanov, Group Manager at Kaspersky's AI Technology Research Center, believes young people are finding new ways to incorporate these tools into their everyday lives, but stresses that an apparently personal interaction is not necessarily private or reliable.

"Gen Z understands emerging AI trends better than other generations and is already finding new ways to integrate the technology into studying, communication and everyday life. The fact that some young people now use AI as a friend shows how quickly the relationship between users and technology is changing," he explains.

"However, an interaction that feels personal should not be mistaken for a private or fully reliable conversation. Young users need to combine their confidence and curiosity with habits such as checking information, protecting personal data and thinking critically about the responses they receive," Tushkanov adds.