Certinia acquires AI services company Moonnox

AI-powered professional services automation provider Certinia has acquired Moonnox, an AI-native automation platform created for the sector. It extends Certinia’s system of action, Veda, offering a new suite of AI agents that automate administration, project management and project deliverables, the company said.

The acquisition will add real-time native context capture across applications such as Salesforce, G-Suite, Microsoft 365, Jira, Confluence, Zoom and others, and, unlike point agents, it “spans the full arc from proposal to delivery to renewal, so nothing has to be rebuilt, re-mapped, or re-trusted as work moves from sales to delivery to customer success,” Certinia said.

New capabilities in Veda include automatic creation of proposal responses and statements of work, conversion of high-level business requirements into actionable blueprints, providing an on-demand virtual assistant to manage day-to-day tasks, performing scope scans and otherwise monitoring projects to proactively manage risk, and organizing delivery data and lessons learned into a searchable knowledge base for later use.

“What excites me most is the combination,” Robert Ong, co-founder and CEO of Moonnox, now part of Certinia, said in a statement. “Moonnox’s ability to capture what happens in the room, paired with Certinia’s system of record and agentic capabilities for services operations, closes a gap neither of us could close alone. Together, we give services firms the foundation to capture that value, deliver with confidence, and navigate shifting their operating models into the future.”

Thomas Randall, research director at Info-Tech Research Group, said it’s a smart move for Certinia to acquire Moonnox. “The current solution is quite complex to use. What Moonnox offers for Certinia is a way for non-technical staff to navigate their system of record across unstructured data silos. I expect to see an increase in satisfaction for the user experience.”

However, Jason Andersen, VP and principal analyst at Moor Insights & Strategy, still has questions.

“While this acquisition might increase service planning and delivery efficiencies in the short term, the real question will be how this combination will help firms with the fundamental shift AI and agents have thrust upon the services industry,” he pointed out. ”Unfortunately for services firms, agentic technologies have already reset client perceptions on internal work capacity, velocity, and cost. So, the proof point I’d like to see is beyond margin improvement and towards business transformation.”