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Celebrity investors move beyond endorsements, take equity in startups

Technology September 16, 2026 02:01 AM
Celebrity investors move beyond endorsements, take equity in startups

Celebrity investors move beyond endorsements, take equity in startups

Celebrities are increasingly taking equity stakes in Indian startups and getting involved in products, creative direction and brand-building beyond advertising

(From left) Shah Rukh Khan; Kareena Kapoor Khan; Shilpa Shetty Kundra (File Photos)