Celebrity investors move beyond endorsements, take equity in startups

Technology September 16, 2026 02:01 AM

Celebrities are increasingly taking equity stakes in Indian startups and getting involved in products, creative direction and brand-building beyond advertising

(From left) Shah Rukh Khan; Kareena Kapoor Khan; Shilpa Shetty Kundra (File Photos)

Celebrity investors move beyond endorsements, take equity in startups

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