BITS Pilani

BITS Pilani-backed AI edtech startup Sortmyprep raises $350,000 in funding

BITS Pilani-backed AI edtech startup Sortmyprep has raised around $350,000 in a pre-seed funding round as it looks to strengthen its artificial intelligence platform and expand its curriculum offerings in India and overseas.

The pre-seed round saw participation from Boman Irani, chairman of Rustomjee Group and Rustomjee International School; Sameer Mehta, cofounder of boAt; Subrat Pani, cofounder of OneAssist; Rohini Kasturi, CEO of HG Insights; and Ranjit Pawar, APAC Head at London Stock Exchange Group. The startup had previously received institutional backing from PIEDS, the startup incubator at BITS Pilani.

Founded by Ananya, Aryaman and Naman under ZKAP Edtech Service Pvt Ltd, Sortmyprep is building a vertical AI platform for school exam preparation. Its flagship product, Sorty, is a curriculum-aligned conversational AI tutor that offers personalised learning, adaptive study plans and 24x7 doubt resolution.

The company said it will deploy the fresh capital to strengthen its vertical AI infrastructure, expand curriculum coverage and accelerate growth across India and international markets.

Sortmyprep currently serves students in more than 15 countries and has built a proprietary academic dataset comprising over one million human-generated learning data points. The startup said 71 percent of its users have been acquired through referrals and word-of-mouth, without spending on paid marketing.

"What stood out was the team's execution. Building strong organic adoption without relying on paid acquisition reflects both product quality and market demand. They have demonstrated a deep understanding of the problem they are solving," said Sameer Mehta, cofounder of boAt.

The startup currently focuses on international curricula such as IB and IGCSE and plans to expand into CBSE, ICSE and other major global education boards.

In addition to its investors, the company said it is supported through programmes and partnerships with Nvidia, Google for Startups, OpenAI, BITS Pilani and Ashoka University.

"We started Sortmyprep to solve one of education's most persistent challenges: helping students translate learning into exam performance. This capital allows us to strengthen our vertical AI platform, accelerate product development, expand into new curricula and strengthen our global footprint while remaining focused on accuracy with expert-in-the-loop, personalisation and student outcomes," the founders said in a statement.

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