[AI Revolution](204) Custom AX Support Company Founded by Former Samsung Electronics and Baidu Engineer... Redbrick Aims for 60% Overseas Share

Selected for the Ministry of SMEs and Startups' 'Post-TIPS' Program 'Dispatch-Type AX' with Developers Deployed to Client Sites "Focusing on Finance, Education, and the Public Sector"

"Our role is to bridge the gap between global artificial intelligence (AI) models and enterprise systems."

Yang Youngmo, CEO of Redbrick, is interviewed by The Asia Business Daily on the 18th at the Redbrick office in Seongdong-gu, Seoul. Photo by Kang Jinhyung

In a recent interview with The Asia Business Daily, Yang Youngmo, CEO of Redbrick (pictured), described the company by saying, "Our job is not simply to supply generic AI models as they are, but to reconfigure them to fit enterprise work systems and apply them to real work." Yang leads Redbrick with experience developing mobile platforms at Samsung Electronics and working on cloud and big data operations at Baidu.

Redbrick, which brands itself as a 'dispatch-type AX support company,' has its strength in its hands-on approach of first understanding work environments in each industry. The company dispatches field-deployed engineers (FDEs) directly to client sites to conduct preliminary research, which is then incorporated into the AI system. The FDE role, originally created by Palantir, differs from simply adopting existing solutions in that it reflects client work processes in the design of the AI system. Yang said, "We can go beyond simply introducing AI services and build an 'execution-type AX' environment that operates based on the different operational systems and data of each company."

Redbrick began as a 3D and metaverse-based software creation platform with the ambition of becoming the "YouTube of the gaming industry," but has recently expanded its business into enterprise AI transformation (AX). Earlier this month, the company was selected for the Ministry of SMEs and Startups' 'Post-TIPS' program, laying the foundation to strengthen its enterprise AX platform. Yang stated, "The direction of our business has been recognized as we transition to an AI-centric company," adding, "We will focus on building customized AI operating environments for businesses, expanding AX projects by industry, and pursuing global business growth."

Redbrick is now focusing on the finance, education, and public sectors. In particular, it is making a mark in education through its AI education platform 'SuhupAI.' The platform helps create classrooms where teachers and students can communicate interactively and assists teachers in preparing lessons by generating class materials. Since last year, Redbrick has signed a business agreement with Seoul National University to develop AI models for use in educational settings and has also conducted proof of concept (PoC) testing to ensure elementary school teachers can use the technology in practice. Yang explained, "There is great potential for expansion in personalized learning, content creation, teacher work support, and automation of institutional operations through AI."

Redbrick is also focusing on overseas markets, starting with the United Arab Emirates and Singapore. The company is currently working with governments and educational institutions in Southeast Asia and Africa to introduce AI education services. Since last year, Redbrick has also been collaborating with Daekyo, a leading Korean education company, to target the global edtech market. Furthermore, Redbrick is expanding its presence by participating in the UAE’s startup accelerator program 'Hub71.'

Redbrick aims to become a trusted 'enterprise AI operating system.' Yang emphasized, "Currently, companies are in the process of coordinating data and systems to introduce AI, but AI will soon become a basic infrastructure," adding, "We will create an 'enterprise AI operating system' that connects a company's knowledge, work processes, and data." He also expressed his ambition by stating, "We plan to raise the proportion of our global business, which now accounts for 30% of our total sales, to 60%."

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