AI Marketing Startup 'Storika' Secures Seed Funding

Schmidt, Crew Capital, BonAngels, and Hustle Fund Join as Investors Accelerating Expansion into the Global D2C Market

Storika, an AI-native influencer marketing automation startup, has secured seed funding. This is seen as a result of investors taking notice of Storika's capabilities in automating what has traditionally been a non-standardized area of influencer marketing through AI and data.

On June 25, a Storika representative stated, "This round of investment included new investors such as Amorepacific, Schmidt, Hustle Fund, BonAngels, and Crew Capital. The total investment amount is undisclosed."

Storika operates an AI-based creator marketing automation platform. By analyzing a global creator database of over 7 million entries, the platform identifies and connects brands with optimal influencers, automating the entire process from campaign planning to content delivery management.

Currently, the company is targeting the U.S. D2C (direct-to-consumer) beauty and lifestyle market as its primary focus, aiming to expand its presence in the global creator marketing market. Major domestic and international brands, including Amorepacific and Boksoondoga, have already become clients.

With this investment, Storika plans to further enhance its platform and accelerate its entry into the U.S. market, as well as expand its B2B (business-to-business) client base. Starting with the open beta launch at the 'Google for Startups Accelerator Korea' Demo Day scheduled for July 15, the company intends to ramp up the provision of its solutions to global D2C brands.

An Amorepacific representative explained, "We participated in this investment after recognizing Storika's AI agent technology and its high growth potential in the global creator marketing market."

Bryce Lee, CEO of Storika, said, "We are entering an era where influencer marketing, once reliant on the intuition and experience of brand managers, is now automatically executed based on data by AI. Beginning with next month's open beta, we will rapidly scale our platform so that global D2C brands can operate creator marketing like software."

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